Thoughts on the OM*%#G Experience

Guides are pretty attentive folk. It’s our job. Watch how folks are doing on a hard climb, keep an eye on what people are ordering for dinner, watch the sky for signs of changing weather conditions. Basically, we pay close attention to our clients and their environment to ensure they’re getting the best experience possible, and in doing so, we hear a lot of interesting things being said. The one that regularly catches our attention, whether cresting a mountain col to see a splendid valley view opening below them, or tasting the perfect gelato after a great ride, is ‘Oh My #$&! God!’ – You can insert any number of expletives into the sentence, depending on client, vista, and general state of fatigue 😉

Having heard this phrase so often, we decided that it’d be a great title for our destinations catalogue, but we really, really wrung our hands over the the ethics of using an expletive. Honestly, there were sleepless nights. OK, maybe not, but close. While we didn’t want to offend anyone, we wanted to go beyond the simple OMG! exclamation to a full-on OM*%#G! because that was exactly the adrenaline-driven, endorphin-fuelled, expletive-peppered exclamation of joy we hear over and over again, so we’re used to it. Actually, we expect it. There’s no better time to drop an f-bomb than when cresting a hill to witness first hand a jaw-dropping sunset set against a South African ocean vista. If you’re going to let one slip, we’re not going to judge. Besides, we’re probably so awestruck ourselves, we’d likely pay no attention to whatever you’re muttering!

OM*%#G! or OMG! ?…  We settled for the more conservative OMG! in the spirit of leaving it up to our clients to take it up a notch.

What will you yell?

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